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Set Your Business Goals
So - we Survived to 25. Now what? Let’s talk about something that’s more important than your morning coffee (and we know how crucial that is): setting business goals. Whatever your business, having clear goals is the secret sauce to turning your dreams into reality.
Now, before you roll your eyes and think, “Not another goal-setting lecture!”, relax. We’re going to keep this fun, simple, and actionable. Let’s dive in!
Step 1: Start With the Big Picture
Perfect kick back activity for a wet Christmas break. Close your laptop, grab a notepad, and think: What’s your vision?
Do you want to:
Double your revenue?
Open a second location?
Expand your team?
Take more holidays!
Dream big, but keep it real. This is your why—the reason you get out of bed and hustle every day.
Step 2: Break It Down
Big dreams are awesome, but let’s be real—they can be overwhelming. The trick? Break those dreams into bite-sized chunks.
Here’s how:
Big Goal: “I want to increase sales by 50% this year.”
Mini Goals:
Launch a new marketing campaign.
Train your team to upsell like pros.
Expand product/service offerings
Small steps make big wins happen.
Step 3: Get SMART About It
No, we’re not saying you’re not smart already (we think you’re brilliant!). But when it comes to goals, they need to be:
Specific: What exactly do you want to achieve?
Measurable: How will you know when you’ve hit the mark?
Attainable: Is this realistic, or are you dreaming?
Relevant: Does this goal align with your overall vision?
Time-bound: Give it a deadline, or it’ll just stay a wish.
Example: “I want to increase my client base by 20% in six months by running Facebook ads and offering referral bonuses.” Boom—SMART goal!
Step 4: Keep Your Finances Front and Center
Okay, here’s where we accountants get all excited. Your goals are only as good as your financial foundation. Make sure your books are squeaky clean and you’ve got the cash flow to back your ambitions.
Need help? That’s what we’re here for! Whether it’s budgeting, forecasting, or figuring out where the heck your money is going, we’ve got your back. With all our clients on Xero, everything is at our finger tips (yours and ours) - we are all on the same page with the same financial data, no need to be getting stuff together to send to us
Step 5: Track Progress Like a Pro
Setting goals isn’t a “set it and forget it” deal. Check in regularly to see how you’re doing. Use tools like:
Your Xero will help you keep track or you could use:
Spreadsheets (for you old-school planners).
Goal-tracking apps.
Celebrate the wins, learn from the misses, and keep moving forward. We help a lot of clients read their data and see how they are tracking against their goals
Step 6: Don’t Be Afraid to Pivot
Oh the P word. Did we get sick of hearing this during the Covid years? But, life happens. Markets change. Your goals should be flexible enough to adapt to new opportunities or challenges. It’s not failure—it’s smart business.
Let’s Crush Those Goals Together!
Here’s the deal: you’re the visionary, and we’re the numbers nerds who’ll help you get there. Together, we can turn your business dreams into a well-oiled money-making machine.
So, what are you waiting for? Grab that coffee, set those goals, and let’s make 2025 your best year yet!
Got questions or need some financial guidance? Hit us up. We’re always here to help.
Cheers to success, Gillian and the team at Sprout Accountants.